Automation
The follow-up you meant to send should not depend on you remembering.
Every business has a handful of small jobs that must happen after every call, every quote, every finished project. They're not hard. They're just easy to drop on a busy week — and the ones you drop are the ones that cost you money.
Book a 20-minute callThe work that quietly doesn't get done
Nobody decides to skip these. They just lose to whatever was on fire that afternoon.
- A missed call gets no response at all until somebody checks voicemail
- Quotes go out and nobody ever follows up on the ones that go quiet
- You know reviews matter but asking feels awkward, so you rarely do
- No-shows cost you a slot because nobody sent a reminder
- Lead details live in a phone, a notebook, and three text threads
- You personally are the system, which means nothing happens on your day off
Included
What I build most often
These are the ones that pay for themselves fastest for local service businesses. We'll pick the one or two that matter for yours — not all of them at once.
Missed-call text-back
The moment a call goes unanswered, the caller gets a text: "Sorry we missed you — what do you need?" This one change recovers more jobs than anything else on the list, because it reaches them before they dial your competitor.
Instant lead response
A form fill or web enquiry gets an immediate, personal-sounding reply and lands on your phone right away. Being first to respond wins a disproportionate share of the work.
Quote follow-up
A quote that goes quiet gets a polite nudge on a schedule you set — three days, ten days, a month. No awkwardness, because you're not the one sending it.
Review requests
When a job is marked complete, the customer gets a request at the moment they're happiest, with a direct link to your Google profile. Reviews are the single biggest lever on local search.
Appointment reminders
A text the day before and an hour before. Cuts no-shows substantially for anyone running a booked calendar.
Everything in one place
New enquiries flow into one list — a proper CRM if you have one, a well-built spreadsheet if you don't — so nothing lives only in your head.
Pricing
What it costs
Priced per workflow, because you probably need two of these and not six. Most businesses start with one and add another once they've seen it work.
Single workflow
One automation, built to your process and handed over working.
From $1,500
- Scoped and mapped to how you actually work
- Built, tested with your real data, and documented
- Message copy written and approved by you
- You get the logins and the ability to edit it
- Typically live in 1–2 weeks
Front-office bundle
The three that compound: missed-call text-back, instant lead response, and review requests.
From $3,500
- All three workflows built and connected
- One place where every lead lands
- A dashboard showing what's coming in
- Staff walkthrough so it survives you being out
- Typically live in 2–3 weeks
Care plan
Automations break quietly when the tools they connect to change. This is the part that notices.
$99–199/mo
- Monitoring, so a broken workflow gets caught
- Message and timing tweaks as you learn
- Updates when a connected tool changes
- Priority when something stops working
- Cancel any time
Third-party tools (texting, CRM, scheduling) bill you directly and typically run $20–80/month. I'll tell you exactly what's needed before you commit to anything.
Timeline
From call to running
Day 0 — the call
We walk through what happens today, step by step, from enquiry to finished job. The gaps show up on their own once it's said out loud.
Day 1–3 — the map and the quote
I write down exactly what will happen automatically, in plain English, and what it costs. You correct anything I've misunderstood before I build.
Week 1 — build and test
Built and run against real scenarios, with you approving every message that will go out under your name.
Week 2 — switch on and hand over
It goes live, I watch the first few days closely, and I show you how to change the wording yourself.
Questions
The questions I actually get asked
Will this make my business sound like a robot?
It shouldn't, and that's mostly a copywriting problem rather than a technology one. You approve every message before it goes out, and I write them to sound like you on a normal day — short, plain, no marketing voice. If a message feels off to you, it'll feel off to your customers.
What if a customer replies to an automated text?
It goes straight to you or whoever answers the phone, exactly like a normal text. Automation handles the first move; a human handles the conversation. Nothing traps a customer in a loop.
Do I need to buy other software?
Usually one or two things — a business texting number, sometimes a CRM. I'll price it out honestly before you commit, and where a free or cheap option does the job I'll say so rather than pushing something with a referral kickback.
What happens if it breaks?
Automations connect tools that update on their own schedule, so things do break eventually. That's what the care plan is for — monitoring catches it, usually before you notice. Without a care plan you'd find out when a customer mentions they never heard back.
Can I change the messages myself later?
Yes, and I'll show you how before I hand it over. The wording is the part you'll want to adjust as you learn what your customers respond to, so it shouldn't require calling me.
Is texting customers legal?
There are real rules around business texting in the US, and they matter. I build these to follow the basics — clear identification, an easy opt-out, and no messaging people who haven't contacted you. I'm not a lawyer, and if you're doing high-volume outbound marketing you should talk to one.
Find the one that's costing you most
On the call we'll walk through what happens after someone contacts you today. The expensive gap usually becomes obvious within about ten minutes — and it's often not the one you expected.
Book a 20-minute call