Websites
A website that asks for the job, not one that just describes you.
Most small-business sites are digital brochures. They list services, show a stock photo of a handshake, and leave the visitor to figure out what to do next. The good news is that fixing this is not complicated.
Book a 20-minute callHow to tell your site is costing you work
You don't need analytics to diagnose this. If any two of these are true, the site is losing you jobs you already paid to attract.
- It takes more than three seconds to load on a phone on mobile data
- A visitor can't tell in five seconds what you do and where you do it
- There's no obvious next step — just a contact form buried on page four
- It looks like the template it came from, and so do your competitors' sites
- You can't update it yourself, and the person who built it stopped replying
- It's never mentioned the towns you actually serve
Included
What you actually get
Every build, at every price. The tier changes how much of it there is, never whether it's done properly.
Custom design, not a theme
Designed for your business from a blank page. Nobody else will have your site, and it won't look like it came out of a builder.
Genuinely fast
Built on the same framework used by companies far larger than either of us, and tuned so it loads instantly on a phone with two bars.
Written to convert
I write the copy from our conversations — what you actually say to customers, in the words you actually use. You approve every line.
Set up to be found locally
Proper page titles, structured data, a sitemap, and the towns you serve stated plainly. Wired to your Google Business Profile.
Readable on everything
Tested on phones, tablets, and desktops, and built to be usable by people with poor eyesight or a screen reader. Roughly a third of your visitors are on a phone in a truck.
Yours, outright
You own the domain, the code, and the content the day the final invoice clears. No hostage situations, no proprietary platform you can't leave.
Pricing
What it costs
Fixed price agreed in writing before I start. If we change the scope, that's a written change order with its own price — never a surprise on the invoice.
Starter
For a business that needs a credible, fast site on the board quickly.
$1,500
- Up to 5 pages
- Built on my design system
- Copy written from one 60-minute interview
- Contact form and Google Business Profile wiring
- Live in about 2 weeks
- One round of revisions
Custom
For a business that needs the site to do real selling and stand apart from everyone local.
From $3,500
- Designed from scratch for your business
- As many pages as the job needs
- Copy developed over several conversations
- Booking, payments, or CRM integrations
- Per-service and per-town pages for local search
- Two rounds of revisions
Care plan
Optional, and honestly the part that matters most a year from now.
$99–199/mo
- Hosting and SSL handled
- Software and security updates
- Uptime monitoring and daily backups
- Small content changes included
- Priority when something breaks
- Cancel any time
Prices are starting points, not quotes. You'll get a firm number in writing after the call, before any work begins.
Timeline
From call to live
Day 0 — the call
Twenty minutes. What you do, who you serve, what's not working. I'll tell you honestly whether a new site is even the right spend.
Day 1–2 — scope and quote
A written scope, a fixed price, and a date. Nothing starts until you've read it and signed it.
Week 1 — design and copy
You see the design and read the copy at a private preview link. This is the cheap moment to change your mind, so we do it here.
Week 2 — build and launch
I build it, we test it on real phones, and it goes live. Then I watch it for a week to make sure nothing surprising happens.
Questions
The questions I actually get asked
Why not just use Wix or Squarespace?
Honestly? Sometimes you should. If you need four pages up this month and budget is genuinely tight, a builder is a reasonable answer and I'll tell you so on the call. What you give up is speed, control, and looking different from every competitor using the same three templates. Once a website is bringing in real work, those stop being small things.
Who owns the site when it's done?
You do — completely. The domain stays in your name, the code is yours, and I'll hand over every login. If you ever want to move to another developer, nothing about my work stops you. That's written into the agreement.
What if I need changes later?
Small changes — text edits, new photos, a price update — are included in the care plan. Anything bigger gets quoted as its own small project before I touch it, so you always approve the cost first.
How long does it really take?
Starter is about two weeks. Custom is typically three to five, depending on how many pages there are and how quickly you can get me photos and approvals. The delay is almost never the code; it's waiting on content.
Do you do SEO?
I build the technical foundation properly — speed, structure, titles, schema, and the local signals Google looks for — and I'll help you set up your Google Business Profile, which for a local business usually matters more than the website. I don't sell ongoing SEO retainers.
What do you need from me?
About two hours total. One interview, one round of feedback on the design, and whatever photos and logos you already have. I write the copy so you don't have to stare at a blank page.
Let's find out if you need one
Twenty minutes on the phone and you'll know whether a new site is the right spend for your business right now — or whether your money is better put somewhere else first. I'll tell you either way.
Book a 20-minute call